When Pulse first launched in the App Store in 2010, it quickly gained popularity as a top newsreader app thanks to its, at the time, innovative user interface, easy access, and full featured reading capabilities. Today, the app boasts more than 30 million users and social business networking company LinkedIn just paid $90 million for it.
According to AllThingdD, LinkedIn announced on Thursday that it would be acquiring the newsreader app in a step toward becoming a major player in the Internet arena.
When it first started, LinkedIn was little more than a website where members could post their resume and connect with people they knew professionally. It is a great way to let others know what you are capable of and whether you would be a good candidate for their company. You don?t even have to do any work to get your name out there. Thanks to the service?s social networking features, coworkers and friends can recommend each other and vouch for each other in their respective industries.
This acquisition will put LinkedIn further into the spotlight of online content. ?We believe LinkedIn can be the definitive professional publishing platform ? where all professionals come to consume content and where publishers come to share their content,? LinkedIn SVP of product and user experience Deep Nishar said in a company blog post. ?Pulse is a perfect complement to this vision.?
LinkedIn has been working toward becoming a major player in the online world. The company recently launched its ?Influencer? program, which features original articles from popular companies, written exclusively for the site. Additionally, LinkedIn Today offers news aggregation to members based on what connections are reading.
Now that LinkedIn owns Pulse, it is likely that we will see more integration with the newsreader and the online social business network.
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